Why is Search Engine Marketing Important?

You may or may not decide to make search engine marketing part of your marketing and advertising strategy. If you don't have a Web site for your business and don't plan to ever have one, you certainly wouldn't need search engine marketing. However, in today's business climate, nearly all business are expected to have a Web site and most do.
Search engine marketing is used as a way to get traffic to your Web site, which in turn should ideally lead to getting new customers and adding to your home business revenues. Compared to other means of marketing and advertising, search engine marketing can be very cost effective. For example, you could implement some search engine optimization techniques on your own. Organic search rankings are free, so if you can move yourself up in the rankings, your traffic should increase, which, in turn, should increase your home business revenues. Similarly, Pay Per Click Advertising can be very inexpensive. Since you can set limits on how much you'll pay per click and how much you'll pay per day, it's fairly easy to keep your costs in line. Likewise, some Web directories - like DMOZ - allow free listings, and others can cost as little as $30 per year.